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Let’s Advertise, but Where?

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ROI by Frank J. RichROI
BY FRANK J. RICH

Advertisers may be getting smarter or just more courageous in commenting just how poorly much of their “digital” media spending is falling on deaf ears. Either way, smarter is the result. Before we get our knickers in a wad, this is no indictment against the use of digital media. But like all things, the choice of “marketing” tools has its place. (more…)

May 30, 2014 |

Somers Lacrosse Goalie Aly Martone Displays Mettle Like a General

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Slater's Slant by Chuck Slater

BY CHUCK SLATER

Aly Martone’s competitive lacrosse career almost ended on May 22.  She played a big part in making sure it didn’t.

The senior had played brilliantly in Somers’ undefeated season but now, in the Class B section final, the No. 1 Tuskers were losing, 12-11, to the strong No. 2 Yorktown team, which had tied them during the regular season. There were just over two minutes to play and the Huskers were controlling the action. (more…)

May 28, 2014 |

Fore! Play for the Funny Bone

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Bruce the BlogBY BRUCE APAR

Anyone who performs on stage will tell you there’s only so much an actor can do to “sell it.” Talent needs a buyer, and that’s where the audience gets into the act. Reaction from the seats – good, bad or indifferent — invariably affects every performance.

So it was a happy and telling moment for “The Fox on the Fairway” at White Plains Performing Arts Center when actor Jorge Acosta, saying aloud to himself “All in favor, say Aye!” tried to suppress a surprised grin after assorted audience members unexpectedly volunteered their votes of approval with a hearty “Aye!” (more…)

May 23, 2014 |
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