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ROI by Frank J. Rich







By Frank J. Rich

The pneumonic—ROI—is generally understood for its universal application to investment analysis. Return On Investment is so common a term that most know it without thinking, or by association with idiomatic synonyms such as: the bottom line, the net return, the results, etc. A few, however, have written to ask what it means, thus; this brief discussion of what it means to me.

ROI has a traditional character; it measures the value of an investment, usually in a comparative analysis. That is, it is most often used to compare the value of one investment to another. The simple methodology reveals a number that aids a binary decision—shall I choose investment A or investment B?


The formula in its typical application is as follows:

ROI = (Gain from Investment – Cost of Investment
                               Cost of Investment


Despite its obvious use in judging the worthiness of comparative investments, my interest in a focus on the term means to take a detour to another aspect of the term in the organizational vernacular. Perhaps, more than any other communication in the meeting rooms and hallways of organizations worldwide is the groaning over the lack of “necessary” resources to accomplish stated goals. In reviewing the usual rhetoric we find two fundamental forms of this complaint:

  • We’re not able to achieve the goal because “those in ______”, or the “technology in place” are not capable of getting the job done.
  • I need “__________, but it’s not in the budget.”

At the root of achievement is the desire to accomplish something in spite of the circumstances. We have all seen athletes, who when stripped of key players rise to a level of play that compensates for the loss of them. It is amazing to see how many goals a hockey team scores when down a man because of penalties. How is it possible for four players to outplay five? The first emotion when a team goes down a man is: “Oh no, we’re in trouble now, at least for the next four to five minutes.” Yet, those that do score under these circumstances, and regularly, do so for one underlying reason—they have recalculated the gain and not the loss.

Similarly, we hear from basketball players when confronted with a tough opponent, that individuals must “step up” their game if the team is to win the game. The postgame interviews usually hear the same statements: “Our guys just stepped up and gave us the boost we needed.” It is no less the model of achievement necessary to all organizations. Why then, do we continue to hear the grumblings listed above?

In our efforts to secure the market advantage we hope for, indeed, we have planned for, organizations suffer from a fundamental flaw; they do not consider the power in the ROI. Not only do people refuse to “step up,” they consider that doing so is at greater risk to them than the alternative—hiding. Consequently, a significant percentage of workers are hiding their talent and skill from others for fear of failure on some level. It is easier, and more common, to complain over the lack of resources.

Let’s consider a revolutionary statement: “The resources you seek are not only available to you, but free for the asking.” Do you believe it? I can guess that most do not; after all, it’s not in the budget, right? But an even greater force than the dreaded budget is the “will to win.” Organizations are formed to win, or succeed at achieving their goals. Why would they conspire against themselves by not applying the resources necessary to that end? The simple answer is that they wouldn’t, not if the path to achieving them is clear. Is the fog clearing a bit now?

In truth, no organization but those absent good sense would deny the resources necessary to achievement. If they are short the necessary capital one could conclude that this is a battle for another day. Or, alternatively, think creatively about how to get it. Perhaps, it requires more of all stakeholders, a partnership of sorts not unlike a hockey team that rises to meet the challenge of diminished resources.

The opportunity in the revolutionary statement above is the simple truth in it. All that you desire is available to you; it is hidden in plain sight. All that is required is that you present the ROI. If the gain from the investment in resources is greater than the cost, and not in violation of minimum revenue standards (most pharmaceutical companies will not pursue products of less than 500 million in revenues), then the door to those resources usually swings wide.

Imagine for a moment that you were to petition your technology manufacturing company to build a new cell phone, even though the company had no experience in the field. One can only imagine the guffaws that return to you. But after you tell them that the functionality and user friendliness of the new phone would far outstrip any on the market, that it will outperform all others in internet access speed and resolution, that it’s design would enable quick and easy use of it, that it would benefit from more applications from third party vendors than any other, and that its cool design would make it a fashion must. And finally, you outlined an ROI that demonstrated the new phone would outsell all others 10:1.

I wonder, just how did Apple decide to build the iPhone? They calculated the gain, I suspect.

July 1, 2019 |

Students Rehearse for Carmel High School’s Production of “The Matchmaker”


The Carmel High School Drama Club is deep in rehearsal for Thornton Wilder’s The Matchmaker. Julie Daza and Anthony Velez, under the guidance of the club’s Drama Advisor, Margaret Carey, direct this classic comedy. Wilder’s uproarious farce about love and money stars the irrepressible busybody, Dolly Gallagher Levi (Alieyah Brown), who inspired the Broadway musical, Hello, Dolly! Through Dolly’s subtle machinations, several unlikely couples come together to find happiness in 19th-century New York.

The talented cast of Carmel High School students includes Benjamin Antoniuk, Morgan Argentieri, Alieyah Brown, Franchesca Cabrera, Mariana Daza, Allison Devane, Julia  Field , Jen Gerace, Matthew Gianfransico , Jake Groundwater, Ben Hitchcock, Lauren Hoffmann, Hannah Loughran, Ayden Mallegol, Ashlyn Manfro,, William  Meyers, Olivia Murillo, Stephanie Ogbebor, Madeline Olsen, Amanda Purr, Jimmy Purr, Melissa Rice, Allison Sanel, Beck  Spears, Ashley Suppa, Angelina  Trongone, and Caelyn Tuffy.

CHS Senior Lydia Rubin is the Stage Manager for the student crew Meaghan Connors, Tiffany Duch, Adam Friedman, Autumn Laughlin, Emily Medina, Tessa Price, Kayleigh Ravert, Clark Rubin, and Meg Young.

Take a trip to nineteenth-century New York and meet the cast of characters including the curmudgeon, Horace Vandergelder, his clerks, several lovely ladies, waiters of a fancy restaurant and, of course, the irrepressible, Dolly Levi.

The Matchmaker performances will be held on Friday, November 9 @ 7:30PM and Saturday, November 10 @ 2:00PM and 7:30PM at Carmel High School, Casey Hall 30 Fair Street, Carmel NY. Advanced tickets are available online at

“The Matchmaker” is presented by special arrangement with SAMUEL FRENCH, INC.


Matchmaker, Dolly Gallagher Levi (Alieyah Brown) tries to find the perfect match for Yonkers businessman, Horace Vandergelder (Ben Hitchcock).



Cast and crew of The Matchmaker.



October 25, 2018 |

Business Professionals Invited to Connect at Master Networks Mixer


November 14 Master Networks Mixer to be held at Moonlight Café in Brewster

The Brewster-Carmel Chapter of Master Networks invites you to attend their November 14 Mixer at Moonlight Café 850 Route 22 in Brewster from 6-9pm. Moonlight Cafe is a “relaxed food joint” with a newly opened bar. They have a variety of food & beverages available for purchase including vegan options, desserts. kombucha & nitro coffee. Enjoy live music by Riley Krisch while you network with like-minded individuals.

Learn how Master Networks can grow your business through building relationships and enjoy a great evening of conversation and connection.

For more information contact:

CoachGlo at 914.204.1703

Laurie Spens at

Margaret Carey  at


About Master Networks, Inc.
Master Networks is a cutting-edge training, development and referral network. Chapters meet weekly for pragmatic, hands-on training that can be applied to members’ businesses. Members also agree to refer business to one another every week. For more information, visit

Twitter: @MNTristate

Instagram: @networkingnyct



October 24, 2018 |

Arthritis Foundation’s Jingle Bell Run


Arthritis Foundation’s Jingle Bell Run Calls Westchester to Raise Awareness for the No. 1 Cause of Disability Arthritis

More than 54 Million Americans live with arthritis including 7 million people in in the Northeast Region


Westchester – The 2018 Jingle Bell Run for arthritis is bringing holiday cheer to Westchester on Saturday, December 8th with the goal of raising $129,150 this year. As over a thousand people gather at Purchase College to join the movement to conquer arthritis, this annual, holiday-themed 5K run, or optional one-mile walk, encourages participants to dress in festive costumes and get moving to raise awareness and funds to cure America’s #1 cause of disability.

Taking place in more than 100 cities nationwide, the Arthritis Foundation’s Jingle Bell Run benefits the more than 54 million Americans (1 in 4 adults), including 300,000 children (1 in every 250), living with arthritis every day. From funding cutting-edge research for new treatments and ultimately a cure to advocating for health care access, the Arthritis Foundation helps those living with arthritis score everyday victories, one step at a time.

“Jingle Bell Run is as annual tradition in Westchester and known nationally as the original festive race for charity,” said Jaclyn Renner, Development Director. “Our honorees and volunteers are what make this event successful and memorable every year, and this year we’re humbled to honor Margaret Carey and Avery Etman who are true Arthritis Warriors and continually commit their time to raising awareness and funds for our cause.”

The Jingle Bell Run is nationally sponsored by AbbVie, CVS Specialty and Cheribundi. To learn more and register for the Westchester event, visit , or contact the Arthritis Foundation at 917-794-2638.

About the Arthritis Foundation

The Arthritis Foundation is the Champion of Yes. Leading the fight for the arthritis community, the Foundation helps conquer everyday battles through life-changing information and resources, access to optimal care, advancements in science and community connections. The Arthritis Foundation’s goal is to chart a winning course, guiding families in developing personalized plans for living a full life – and making each day another stride towards a cure. The Foundation also publishes Arthritis Today, the award-winning magazine that reaches 4 million readers per issue.



October 19, 2018 |

PCSN Presents Excellence in Communication Award to Putnam County Resident


Margaret Carey Receives Her Dedication to the Community Through the Brewster and Carmel Editions Hyperlocal Digital Publication, HamletHub

The Putnam Community Service Network Awards presented Margaret Carey with the Lyn & Buzz Burr Excellence in Communication Award on on October 3, 2018 at the PCSN Ceremony at the Putnam County Golf Club.

The award is given to an individual or group who has exemplified commitment to community and human service in Putnam County during the past year in communication venues, including but not limited to, newspapers, radio, cable, newsletters, websites, presentations, etc.

Ms. Carey was nominated for her work as an editor of HamletHub. She started out with just a few online readers, but today thousands of area residents rely on HamletHub website and associated social media as their source of up-to-the-minute community news for Brewster, Carmel, and surrounding communities. Margaret uses the HamletHub platform to generate local news with a very personal touch that brings communities together and attracts an even larger following.

HamletHub has a “feel-good” vibe that comes from Margaret’s passion to make the community a better place to live, play, and raise a family. Margaret also wears many hats. Her dedication to the Cultural Arts Coalition, Brewster-Carmel Master Networks, Brewster Music and Fall Festival, Carmel High School Drama Club and other local theatrical performances shows her true commitment to serving her community.

You can sign up for the HamletHub Nightly Newsletter at and or follow them on Facebook and Twitter. Congratulations to Margaret and all the nominees and award winners of the Putnam Community Service Network Awards.  The PCSN is an educational program of Cornell Cooperative Extension of Putnam County.

















October 8, 2018 |

Lara Litchfield-Kimber Joins Association of Children’s Museums Board


Lara Litchfield-Kimber, Executive Director of the Mid-Hudson Children’s Museum

Lara Litchfield-Kimber, the Executive Director of the Mid-Hudson Children’s Museum (MHCM) has been elected to serve on the board of the Association of Children’s Museums (ACM). Lara joins a distinguished group of museum directors from around the world, and will serve a three year term, beginning October 1st. ACM is an international professional member service organization for the children’s museum field with more than 400 members in 48 states and 20 countries, based in Arlington, Virginia.

The ACM is the only organization representing museums and professionals dedicated to early childhood play, the starting point in the continuum of lifelong learning. ACM collects data and trends, underwrites scholarships, and advocates by educating elected officials and stakeholders about children’s museums’ impact on children, families, and communities. ACM and its member organizations work together to identify major issue areas in which children’s museums can and are making a difference in the lives of children and families, including health, multicultural awareness, access, and the importance of play.

The ACM’s initiatives closely align with the Mid-Hudson Children’s Museum’s mission and vision, as stated below.
MHCM Mission: to empower young children and their families.
MHCM Vision: a community in which each and every young child develops curiosity, confidence and self-worth.

The Mid-Hudson Children’s Museum has been a leader in the community through its efforts in community engagement, early education, and health and wellness. Focusing on equal access to early learning opportunities, the museum and its sponsors have provided free memberships to low income families. MHCM is the first children’s museum in the entire nation to host a public farmer’s market, filling a need for fresh, good-quality food and produce in the city of Poughkeepsie, a USDA designated “food desert.”

Named “2017 Best Museum” by Hudson Valley Magazine and Hudson Valley’s “2018 and 2017 Favorite Kid-Friendly Museum,” by Kids Out And About, the Mid-Hudson Children’s Museum is the ideal destination for families with young children. The Museum is located in the heart of the historic waterfront in Poughkeepsie, nestled between two city parks, just steps away from the Poughkeepsie Metro-North Train Station, and fabulous restaurants.

The Mid-Hudson Children’s Museum is open Monday through Saturday from 9:30 am to 5:00 pm and Sunday from 11:00 am to 5:00 pm. Admission is $9.00 per person. Children under 1 year old are free. Memberships are available. Visit or call 845- 471-0589 for more information.

September 13, 2018 |
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