TownLink

News + Views

Print Dominates!

0

ROI by Frank J. Rich

 

 

 

 

 

 

By Frank J. Rich

If you are reading this column on paper, you are in good company. The majority of the world continues to read newspapers, magazines, and books in print. In this case, “print” means holding a printed page in our hands. And, the dominance of “print” is so great that digital forms of what we read will take a generation (at current growth rates) to overcome it. This may be the “inconvenient truth” in the publishing industry, and for good reason.
While publishing insiders have been desperately trying to turn the rudder of perception from the mistaken view that “print is dead,” it has itself been the bearer of this misinformation out of duty to “print” the news. I trust you see the irony in it. As Ovum’s Digital Publishing Forecast pronounces: “ … digital dominates the conversation, but print dominates readership.”
The jousting over bragging rights may serve those committed to the sale of digital advertising, for its prodigious knack in identifying both the demographic and psychographic nuance in buyers, and for its reach. But for “brands,” the near twenty-seven million small businesses across America count very little revenue from digital sales — again, for good reason.
Further, this is not an American phenomenon, though US and UK markets lead in the use of digital media. The worldwide picture has the book industry making 17% of its revenue from digital compared to 14% for magazines and 8% for newspapers.
By 2020, globally, we will see digital’s share of revenues rise to 35% for books, 31% for magazines, and 15% for newspapers. This says that growth of digital revenues of published products (books, magazines, newspapers, etc.), while substantial, will take a long time to overtake the dominance of print.
Why then, is the overwhelming popularity of digital access to everything (who can live without the Internet?) not delivering the revenue promise in its DNA? And why is there a general perception that, “print is dead?”
The common denominator in each is the extraordinary design and nature of the human condition. We humans possess an all-encompassing method for relating to things and each other that relies almost entirely on the senses. So dominant is our dependence on it to manage every aspect of our lives, that we even take for granted our sense of smell, owing to the general view that it pales in comparison to that of animals, though it is largely responsible for how we choose our friends and mates at first blush. Similarly, our sense of touch, perhaps the most dominant “conscious sense,” we also take for granted.
In his book, Touch: The Science of Hand, Heart and Mind, Dr. David Linden argues that the “genes, cells and neural circuits involved in the sense of touch have been crucial to creating our unique human experience.” Linden describes the body’s touch circuits as a “weird, complex and often counterintuitive system.” Perhaps, this complexity is responsible for the common insensitivity to its effect on most human functions, as the senses, in general, are so natural to our existence we overlook our dependence on them and the role they play in forming our identity, life’s work, partnerships, education, and gifts. Imagine how difficult it might be to walk about without the balance that is the gathering of biological and sensory mechanisms to keep us on the straight and narrow. Or, a dozer operator that must learn to “feel” the grade with a plow blade weighing tons, in order to prepare level ground. Consider for a moment how a veterinarian might determine weakness or internal bruising of a horse’s legs were s/he not able to feel the heat inside, or the comedy in missing the right “seating” as we approach the water closet.
This is to say that the senses that make reading both enjoyable and productive (scanning a newspaper is done much more quickly and comprehensively in print than on a computer) by our senses. The attachment to them, though often taken for granted is the “feeling” we prefer in relating to reading material. Can you imagine a gift of a book via digital link, or a book to a two-year old on an iPad s/he has yet to master?
While it is hard to imagine life without the Internet, we have “supposed” that its ubiquitous presence means that traditional media has lost its footing. This is not the case, nor will it likely ever be. Clearly publishers must learn how to innovate print forms and delivery mechanisms, tie them to digital systems along the way, and maximize print revenues. The resilience of print and our natural tendency to relate to our physical world through the senses may be underestimated, but remains the inconvenient truth that horrifies digital minstrels.
While e-books have grown substantially in media preference, Ovum reports: “At an aggregated level, combining revenues from the newspaper, book, and magazine industries across more than 50 markets worldwide, we forecast that just 24% of revenue will come from digital in 2020. By 2020, globally, we will see digital’s share of revenues rise to 35% for books, 31% for magazines, and 15% for newspapers.” Clearly, people prefer their newspapers in the hand.
Print Still Dominates Local Newspaper Reading

September 30, 2015 |

Hoping to Toss His Hammer All the Way to the Olympics

0

 

Slater's Slant

 

 

 

 

 

 

By Chuck Slater

 

Slater photo-Cameron Thompson

Cameron Thompson dominates “an odd-ball event.”
PHOTO COURTESY OF CAMERON THOMPSON

“We had a championship team last year,” said Lakeland-Panas boys track coach Ryan Johnson, “and we could have one again.  We lost some top boys but we still have a lot of good kids.  And we have a kid who’s seventh nationally in the hammer.” That kid is Cameron Thompson.

For those unfamiliar with the hammer throw, picture a twelve-pound shot put with a steel grasping chain attached to it.  The strength needed to send it a great distance, one would assume, must be exceptional.  Thompson is a solid, 186-pound six-footer, not a 250-pound behemoth.  But nobody around here throws the hammer better, or farther.

 

Thompson has flipped his awkwardly attached ball 202 feet, 11 inches — yes it’s a school record, a section record and an inch short of the best current toss in the state.  As a junior, he was eleventh best nationally while winning the Eastern States, the Coaches’ Tournament and taking seventh nationally while earning All-Section and All-County designation.

 

He has already tossed a track scholarship to the University of Connecticut in his gym bag.  A ninety academic average is in there, too.  But he and his hammer have an even bigger goal.  Because of his parentage, Thompson has dual citizenship with Trinidad and Tobago.  He hopes to compete for that country internationally, with the Olympics a primary goal.

 

The hammer throw, however, is an outdoor event — read that spring for a high-schooler.  So currently Thompson is competing in the weight throw, an event in which a 25-pound weight is heaved for as much distance as possible. He opened the winter weight-throw competition by breezing to first in the Hispanic Games at the Armory in Manhattan with an easy 63 feet-5½-inch effort.  As a junior, he reached 64 feet-1 inch — twelfth nationally as well as second in the state and first in the county.

 

The weight throw is how the senior stays honed for the hammer in the spring. “The hammer is an odd-ball event,” the articulate Thompson said, “and it doesn’t require a big kid with great strength.  It’s really about speed and power, rather than being a huge dude.”

 

“I love the event,” Thompson says now.  But it wasn’t love at first toss. “My friends were going out for track so I went out, too,” the hammer virtuoso said.  “First I tried distance running with some of them; that lasted two days.  Then I tried sprinting; no better.  So I tried jumping.” He hardly got off the ground. “That left the weights,” Thompson continued.  “Nobody else went out for the hammer throw, so that was my event.”

 

The future Olympic hopeful proved to be a natural.  “Pretty soon I loved it,” he said.  “I still do. The hammer is more technique than strength,” he said.  “This and the weight throw are the only sport I do.”

 

 

 

January 20, 2016 |

Her Goal is No Goals Allowed

0

Slater's Slant

 

 

 

 

 

 

By Chuck Slater

 

Micheline DiNardo is something of a lacrosse paradox.  She longs to score a goal, yet this past high school season the Rye senior was the best in the section—and arguably in the state—at stopping goals.

Slater Photo-Micheline DiNardo

Micheline will continue her athleticism on a Georgetown scholarship.
PHOTO COURTESY OF MICHELINE DINARDO

Name the sport, the toughest goalie position across athletics is lacrosse.  In hockey, any goalie worth his mitt stops at least seven of every eight shots.  Soccer goalies amass far more saves than goals allowed.  But in lacrosse, with its so open and so approachable net, most goalies do well to block half of the shots on goal.  Virtually all of them are resigned to double-figure allowances.

Not DiNardo, who was a team captain.  The key to the Garnets’ defense, which propelled them to their sectional semifinal, allowed just 7.16 goals per game while averaging 9 saves per outing. She amassed over 500 saves in a four-year starting varsity career in which her team was 45-21-2.  The 5-foot, 9-inch athlete was all-league all four years, all-section the last three, twice All-America and a U.S. Lacrosse Academic All American.  In mid-August, she will take her smarts (92.22 GPA) and goal-frustrating talents to Georgetown on scholarship.

And while stopping so many shots, she will dream about scoring one, too. “I’m always hoping,” she said—especially when she sees a loose ball and a tempting open field.

As a youngster in the Rye Youth League, DiNardo went both ways.  “I played goalie for a half, then I’d play attack for the other half,” she said.  “I did that for about four years before I decided just to be a goalie every game.”

That was in the eighth grade, when she made junior varsity at Rye.  Soon thereafter, the tall youngster gave up organized basketball to concentrate on stopping goals.  “A goalie is a lot like a quarterback,” she explained.  “You call the plays and direct the team.  You also get to meet a lot of great people in lacrosse.”

“Micheline has been one of the finest teammates anyone could ask for,” said Amanda Hartzell, the former junior attack-midfielder who will be a team leader next spring.  “She always puts teammates’ interest first and knows what is best for the team in any given situation.  An awesome goalie! I wouldn’t want anyone else leading our defense from the crease!”

Micheline, who volunteers for so much even her mother wonders where she finds time to sleep, does goalie clinics and coaches at Rye Youth Soccer Camps and Rye Youth Lacrosse Clinics.  At school, she is a member of the Animal Welfare Club, the Rye High School Student Council, the Athletic Advisory Committee and the Adopt a U.S. Soldier Club.  Oh, yes, she’s also a school photographer and does the stats for the basketball team.

About the only thing she doesn’t do is score goals. But she gets goals vicariously.  Her long-time boyfriend, Chris Kovac, is on the Rye’s boys’ varsity.  He scores goals.

 

 

 

 

July 20, 2016 |

Preserving Your Photographs

0
Bits & Pieces Column

Helpful Chitchat

 

 

 

 

 

 

By Evelyn J. Mocbeichel

We love to take pictures and capture the special events that our family has been part of during the year. My husband’s favorite saying, “It’s a slice of time, never to be recaptured,” says it perfectly. We both feel the same satisfaction about our photos and make sure they are preserved so they can be enjoyed for years to come. Photographs do not last forever and special maintenance needs to be taken to preserve them.

Albums

How many of us have boxes of photos tucked away in the basement? Rather than let moisture get to your precious memories, organize and put them into albums and store them elsewhere. Nowadays, the pages used in photo albums are treated to prevent photos from deteriorating. Are you old enough to remember the photo albums with the black pages and small triangular shaped stickers that held the photos in place? Putting together a photo album using this method was quite tedious. It was a pleasure when plastic-page albums came along. Unfortunately, the magnetic-type page albums are harmful to photographs because the glue can be transferred to them. If you have photos in these older albums, they should be removed before they adhere and yellow.
Albums with sleeves made of polyester materials such as Mylar (a very thin and clear plastic), or other plastics such as polypropylene, triacetate and polyethylene are good because they are chemically stable and will do little harm to the photos. Cardboard boxes made from the above-mentioned materials or of acid-free cardboard are also a good choice for storage if you do not use albums. Be sure to avoid sleeves or containers made from polyvinyl chloride (PVC). Look for the words “archival” or “archivally safe” on an album or storage box. Old color photographs that are fading can be re-photographed on black & white film and printed on black & white paper. If you are handy with a computer, scanning your old photographs is a way to preserve them on a disc.
Be sure to label the back of each photo with the date and names of the people or locale for future identification before placing in an album. Write lightly so the indentation will not protrude on the main part of the picture.
Happy organizing!

September 2, 2015 |

Presenting the Most Popular — and Likely Least Secure — Passwords of 2014

0

TownLink Tech TuesdayIt’s 2015 and it would be nice to think that people had learned what makes a good password by now. They haven’t. And this list of the 25 most popular passwords of 2014—maybe also make that the worst—proves it.

SplashData’s annual list compiles the millions of stolen passwords made public throughout the year and assembles them in order of popularity. A glance down the list reveals that we’re all still morons, with “123456”, “password”, “12345”, “12345678” and “qwerty” making up the top five. No, really.

http://gizmodo.com/the-25-most-popular-passwords-of-2014-were-all-doomed-1680596951

passwords

January 20, 2015 |

5 Ways to Persuade a Picky Eater

0

To Your Health

 

 

 

 

 

 

 

(Family Features) For parents with a picky eater, it may seem that no amount of coaxing or prodding will get that little mouth in motion. A fresh approach may be all you need to make meal time a more enjoyable experience for all.13463_A

Proper nourishment is essential for a child’s development, so when a battle of wills erupts over food, it can leave parents feeling especially frustrated and concerned about their child’s well-being. Fortunately, there are several strategies you can adapt to get meal time on track and healthy eating habits underway.

Make a one-bite rule. A simple fact is that not everyone likes everything when it comes to food. Allow your child a sense of control in making decisions about the foods he or she likes or dislikes. When offering new items, implement a rule that requires trying at least one bite. Then, if he or she declines more, set it aside and focus on the other foods you are offering. Remember, tastes change over time – even day to day for some kids – so don’t be afraid to try again in the future.

Offer a fun incentive. Make meal time an interactive experience with tableware that makes eating fun. Dinner Winner, by specialty giftware company Fred, is an award-winning kid’s dinner tray divided into small sections like a board game, where parents can portion out food into manageable bites along the path. The goal is to get to the finish line where a special covered treat awaits, providing motivation for children to eat their entire meal. The food-safe and dishwasher-safe plate is available in four styles – Original, Pirates, Supper Hero and Enchanted Forest – and features encouraging phrases like “keep it up” and “almost there.”

Keep it simple. In an effort to entice kids to eat, some well-intentioned parents offer too many choices, which can be overwhelming. Instead, limit the options and let them pick from two meal options, such as a turkey sandwich or a peanut butter and jelly.

Approach meals like building blocks. Think of each meal as a tower of blocks you’re teaching your child to stack. The bottom piece, the sturdy foundation, is a familiar food he or she willingly accepts like chicken or noodles. Then layer on additional pieces, such as adding a sauce with pureed veggies or a new protein.

Create a sense of ownership. Kids are more likely to eat when they can take pride in the fruits of their labor. Enlist their help picking recipes and selecting foods at the grocery store, and encourage them to help make the foods they selected. Much like prized hand-made artwork, children enjoy showing and sharing the things they make all by themselves.

13463_B

Find more kid-friendly solutions for mealtime and beyond at fredandfriends.com.

 

Photo courtesy of Jen Anderson (boy eating dinner)

Photo courtesy of Fred® (dinner plate)

November 2, 2016 |

It All Starts With the Goalie

0

Slater's Slant

 

 

 

 

 

 

By Chuck Slater

 

 

A year ago, Mamaroneck High’s hockey team had a magical season.  It finished the regular schedule undefeated, then won its section and regional championship and the Division I State title, the first of Westchester’s skaters to do so.   Then came graduation and what must have been a painful time for veteran coach Mike Chiapparelli. He shook hands with 15 departing cap-and-gowners.

So this was the season when reality set in, right? Not quite. At this writing, with the start of the playoffs a little over a week removed, the Tigers are undefeated again.  After a recent 10-0 rout of Carmel, the record was 16-0-1.  And if you ask Chiapparelli why, he has a succinct answer. “The goalies,” he says.

Slater photo-tommy spero

Tommy Spero started out as a forward.
PHOTO COURTESY OF TOMMY SPERO

The goalies are senior Tommy Spero and junior Andrew Gargiulo.  The compact (5-foot, 8-inch) Spero is nominally the first stringer, with a 11-0-1 mark and a 0.95 goals-against average. The rangier (5-foot, 11-inch) Gargiulo has won his five starts while allowing just 0.71 goals per game.  Incidentally, that lone tie was against the section’s other top goalie, Scarsdale’s Sam Seltzer.

“He’s a better goalie,” Chiapparelli says of Spero, “but the other guy is right on his tail.  It’s a very nice problem to have.” “I really love the game,” said Spero, who started playing at six years old and was a forward for a couple of years before finding his permanent niche in the nets.  “I like that I’m the last line of defense and the team can depend on me,” he added. He would also like to play goal in college after a year of prep school.  His favorite pro?  The Rangers star goalie Henrik Lundqvkist, naturally.

“I just cherish the opportunity,” Gargiulo says of his time in the Tigers’ goal.  “I’ve learned a lot (a lot from Spero) over the years.” The junior also plays outside goal for the strong Brewster Bulldogs.   And what does he like best about the sport he has pursued since he was seven?  “The competition, the teamwork and the friends I make,” he said.

Chiapparelli, in his 29th year coaching Mamaroneck hockey, will have another unhappy graduation day this June.  His team has 16 seniors. “We’re not quite as strong as last year,” he said, “but we do particularly well as a team.  The kids’ composure is awesome.  We don’t panic hardly ever. We don’t have one big scorer.” But they do have two big goalies.

February 8, 2017 |
TownLink is powered Chase Media Group. ©2014. All rights reserved.
Skip to toolbar