‘Love Holds Life’ Dear


Bruce the Blog







By Bruce Apar



This is the time of year when charity towards others is valued more than at any other point in the calendar. As the holidays infuse us with good cheer and good will, the blessings we count make us more conscious of the less fortunate who don’t have nearly as much to count on when it comes to health or basic needs.

One charitable organization I recently became aware of is Love Holds Life Children’s Cancer Foundation. It helps families in the Hudson Valley and New York Metro area battling cancer by providing financial support for their medical treatments and expenses not covered by insurance.

As the charity says on its website (, “LHL began its mission and continues to be inspired by Michael Montana, a young boy from Patterson, N.Y., who was diagnosed with leukemia at age eleven.” LHL has helped raise money for the Montana family. Its efforts span Dutchess, Orange, Putnam, Westchester and Ulster counties.

Richard Senato’s passion for helping cancer families is why he started Love Holds Life in March 2012.  Today, he is assisted by executive director Becky Eidam and outreach coordinator John Manteria.

The trio’s humanitarian work has a dramatic effect on families with children battling cancer.  Love Holds Life provides financial support, donating an average of $25,000-$30,000 to its sponsored families.

“We would love for the community to really think about and embrace all that we could do for more families in need with additional donors and supporters of our mission,” says Ms. Eidam. “Our ultimate mission is to ensure children with love and life. I always have liked helping people. I knew the mission [here] aligned with what I was looking for in my life’s work.”

Asked what is most inspiring about her work at Love Holds Life, she replies, “All the children fighting cancer who we help.  They never complain and are so strong, especially going through their treatments.  That is what fuels me and our team to work 10-12 hour days without complaining. We are lifting that financial burden off of their family so they can focus on taking care of their children when they are sick.”

She appreciates the collegial and productive office environment encouraged by Love Holds Life. Not that they don’t have light moments too. “We exchange terrible jokes, yell, laugh, cry. When one of us falls, the other two are there to pick up the slack. It’s very loud with lots of love.”

Love Holds Life welcomes and appreciates volunteers and sponsors for its upcoming events. Contact: Love Holds Life Children’s Cancer Foundation, 2345 Route 52, Suite 2F, Hopewell Junction, N.Y. 12533; (845) 592-4544; or;


Bruce Apar is Chief Content Officer of Google Partner Agency, Pinpoint Marketing & Design, as well as an actor and a regular contributor to several periodicals. Follow him as Bruce The Blog on social media. Reach him at or (914) 275-6887.


December 14, 2016 |

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